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Build a brand that resonates,
not one that shouts.

A 10-week strategic intensive for coaches and entrepreneurs ready to show up with clarity in a world full of noise.

Next cohort begins January/February 2026.

Applications now open. *Only 7 spots available.

kimberly

You know you're building something meaningful.

But right now, you're stuck.

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Your LinkedIn posts aren't converting to clients.

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You have no clear way to talk about what makes you different.

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You're winging it with messaging because you don't have a strategic foundation.

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Every piece of content feels like guesswork.

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You don't need another template. You need strategic clarity.

Most people jump straight to the logo.

They think they need:

  • A website

  • A visual identity

  • Social media content

  • A tagline

What they actually need:

  • Clarity on who they are and who they serve

  • A positioning strategy that cuts through the noise

  • Messaging that resonates, not just sounds good

  • Strategic direction before any design

Foundation first. Everything else follows.

Introducing The Foundation Studio

A 10-week brand development intensive that takes you from scattered to strategically clear.

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This isn't a templated program. We excavate YOUR truth - who you are, what you believe, who you're meant to serve, and how to communicate it with intention.

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You walk away with complete brand clarity and everything you need to build a presence that attracts your people.

This program is for you if:

✓ You're a coach or entrepreneur starting from scratch (or starting over)

✓ You're tired of generic branding that doesn't feel like you

✓ You know what you do but struggle to communicate it clearly

✓ You're posting on LinkedIn but not getting client inquiries

✓ You want strategic foundation, not just a pretty logo

✓ You're ready to do deep work, not looking for quick fixes

✓ You value craft, intention, and building something lasting

​✓ You want to build a brand that reflects who you actually are, not who you think you should be

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This is NOT for you if:
  • You just need a logo designed

  • You want someone to tell you what to do

  • You're looking for overnight results

  • You're not willing to invest time in strategic work

How We Build Your Brand Foundation

Phase 1: Brand Purpose and Positioning Strategy
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Who you are. What you stand for. Who you serve.

We excavate:

  • Your origin story and brand purpose

  • Core values and what you believe

  • Who you're truly meant to serve (not demographics - resonance)

  • What makes you different in the landscape

You receive:

  • Brand Purpose Statement

  • Core Values Framework

  • Resonance Map

  • Market Territory Map

  • Complete Foundation Document

Phase 2: Brand Voice and Messaging Framework
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How you talk about your work.

We define:

  • Your positioning (the one line that stakes your claim)

  • Voice and tone architecture

  • Brand personality and how it shows up

  • Key messaging and narratives

  • Visual aesthetic exploration

You receive:

  • Positioning Statement

  • Voice & Tone Guidelines

  • Brand Personality Framework

  • Messaging Framework

  • Visual Direction Brief (initial)

Phase 3: Visual Identity Direction and Strategy

 

What your brand looks and feels like.

We build:

  • Visual strategy (direction, not execution)

  • Aesthetic territory and mood

  • Color, typography, imagery direction

  • Complete design-ready creative brief

You receive:

  • Visual Strategy Brief

  • Color & Typography Direction

  • Imagery Style Guide

  • Complete Mood Board

  • Creative Brief for Any Designer

Phase 4: Brand Implementation and Content Strategy

 

How you bring it to life.

We create:

  • 90-day implementation roadmap

  • Brand touchpoints and consistency systems

  • Content strategy framework

  • Evolution guidelines

You receive:

  • 90-Day Implementation Roadmap

  • Brand Standards & Guidelines

  • Content Strategy Framework

  • Alignment Tools & Templates

Week 10: Completion Final deliverables, full brand guidelines book (40-50 pages), wrap-up.
Complete brand clarity and 6 months of support—everything you need to build a presence that resonates.
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Complete Your Brand Presence

 

Foundation Studio builds strategic clarity. Documentary photography captures what that clarity looks like in motion. Many clients complete Foundation Studio and then book brand photography sessions to document their work with the same intentional approach.

 

Learn about documentary brand photography

See how strategy and image work together

Why Trust This Process?

 

My foundation in strategic communication was built through service in the U.S. Air Force and Army, followed by communications and public relations work with the Department of the Army. That background taught me how to distill complex messaging into clear, strategic communication.

 

Currently completing BFA in Advertising & Branding at SCAD (4.0 GPA, Dean's List, graduating Fall 2027) while teaching design at Hilton Head Preparatory School—where I developed curriculum that introduces students to branding fundamentals and creative careers.

 

Harper Collab Studio launched in June 2025 after years of watching talented people hide behind borrowed aesthetics because they lacked strategic foundation.

 

This program is the distillation of everything I wish I'd had when I was building my own brand: clarity before creation, foundation before aesthetics, strategy before design.

Investment

Program Format

 

10 weeks of live virtual sessions via Zoom. Small group format (max 7 participants) ensures personalized attention and peer collaboration.

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Weekly schedule:

  • 90-minute live session (alternating Tuesday/Thursday evenings)

  • Recorded and available within 24 hours

  • Private discussion forum for ongoing support

  • Office hours available by appointment

 

All sessions are conducted from Bluffton, SC. Participants can join from anywhere.

Group Program:

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  • $1,500(Regular pricing: $3,500)

 

What's included in $1,500:

  • Full 10-week program (all 4 phases)

  • Small group format (max 7 participants)

  • Complete brand system and deliverables

  • 90 days post-program support

  • Everything you need to build your presence

Payment Options:

  • Pay in full: $1,500

  • Two payments: $800 + $700

  • Three payments: $550 × 3

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Next cohort starts: January/February 2026

Frequently asked questions

Limited Availability

7 spots in January 2026 cohort

 

Applications reviewed on rolling basis. When spots fill, enrollment closes until next cohort (timing TBD).

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Early applicants receive:

  • First choice of session times

  • Bonus 1:1 strategy call (30 min)

  • Early access to program materials

Ready to build your brand with intention?

The next cohort of The Foundation Studio starts in January/February 2026.

Questions first? Email me at kimberly.t.harper@outlook.com

I'll respond within 24 hours to discuss whether this is the right fit.

The Foundation Studio
Strategy with soul. Design with intent.

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