UN Women | Unfinished Business

Unfinished Business is an integrated awareness campaign created for UN Women that reframes gender equality as work still in progress. Built around the insight that awareness is high but urgency has faded, the campaign challenges the perception that equality is complete. The central message — “Progress that pauses is no progress at all” — positions UN Women as the force calling the world to finish what it started.

Through a cohesive visual system of half-painted walls, incomplete structures, and interrupted gestures, each execution captures momentum frozen mid-action. Print, billboard, poster, and ambient installations use the same UN-blue palette and minimalist typography to evoke progress undone and invite completion. The result is a campaign that transforms quiet complacency into visible accountability — urging audiences to see equality not as history, but as unfinished business.