Print Ad Case Study - Chapstick

This three-part print campaign reimagines an everyday product through the lens of quiet luxury and emotional resonance. Each ad captures a distinct form of comfort — tactile, human, and ritual — connected through consistent tone, light, and restraint. By removing overt branding and letting the product exist naturally within lived moments, the series positions ChapStick not as a purchase, but as a presence. The campaign reflects an editorial approach to advertising: less about selling, more about sensing.