Analogy + Metaphor

This campaign explored how a single visual comparison can express a product’s truth without words. I developed 25 thumbnail concepts and refined three—Miracle-Gro, ChapStick, and 5-Hour Energy—into final compositions built on the idea that one strong metaphor can replace copy. Each ad balances clean photography, restrained type, and intentional space to create quiet, immediate impact.

Across the series, the tone stays cohesive: growth as vitality, comfort as everyday luxury, and energy as clarity. Designed for print and digital placements, the work reframes familiar brands through minimal form and emotional precision—proof that simplicity speaks louder than explanation.